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Smash Hit: Why Sponsors Are Chasing Emma Raducanu

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Curated by

Lisa Kennedy

Tennis star Emma Raducanu has become more than just a sports sensation. She’s a celebrity, a role model to Gen Z and a brand influencer – all at the age of 18. Read more

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Noa

Sept 2021

Series Intro: Smash Hit: The Cult of Emma Raducanu

This is an old article, resurfaced for you

Bloomberg logo

Bloomberg

Sept 2021

Meet the Next Unicorn of Tennis: Emma Raducanu Inc | Therese Raphael

This is an old article, resurfaced for you

The Telegraph logo

The Telegraph

Sept 2021

Is Emma Raducanu now the world's biggest fashion influencer? | Tamara Abraham

This is an old article, resurfaced for you

The Independent logo

The Independent

Sept 2021

Emma Raducanu is a perfect new role model | Hamish McRae

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Noa

Sept 2021

Conclusion: Smash Hit: The Cult of Emma Raducanu

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